Enjoy Coke in Burma

11th September 2012

Last year, after an absence of over 10 years, Exodus launched a brand new trip, ‘Discover Burma’. A year on, hundreds of adventure travellers have already experienced Burma with Exodus. We now have three different holidays on sale, including Burma by Bike.

Yesterday, as we confirmed our first cycling holiday in Burma, Coca-Cola also announced that its first delivery (since 1962) had arrived in Burma and local production would begin soon. Coca-Cola's rival Pepsi has also announced plans to resume sales in Burma soon.

"Coca-Cola's entry into any country is a powerful symbol," says Tom Standage, author of A History of the World in Six Glasses.

"The moment Coca-Cola starts shipping is the moment you can say there might be real change going on here," he says. "Coca-Cola is the nearest thing to capitalism in a bottle."

If you consider holidays to be more about exploring undiscovered culture, learning about different societies and absorbing a rich historical past then Burma is just the place for you. Don't bottle it - get to Burma as soon as you can before it changes forever. Don't miss the chance to experience this unique country in all its old-world glory. Among the many highlights of Burma, the mystifying Thousand Temples of Began, the glittering Shwedagon Pagoda, Inle Lake and Mandalay Hill are just a few of the places this amazing country has to offer.

Related Links: 

BBC: Coke in Burma 

Exodus goes back to Burma